Recruitment sources are broad categories of locations where potential participants can be found, such as hospitals, clinics, schools, stores, and online sites. Identifying all possible recruitment sources is a crucial first step in developing effective recruitment campaigns, as it allows for more innovative and targeted strategies.
Common recruitment sources include:
- Hospitals
- Clinics
- Family doctors
- Schools
- Online sites
- Newspapers/Magazines
After defining recruitment sources, teams can build a database of specific sites under each category (e.g., listing specific hospitals, doctors, and schools). The system helps track key contacts at each site and log interactions.
Keeping an updated list of Sources and Sites is essential for recruitment success. By associating each participant with the Source, Site, and Strategy that led to their recruitment, Ripple can analyze which methods are most effective.